UTM Builder

Free: build and copy UTM tracking links in your browser — no account. Premium: save campaigns, reuse them later, and turn URLs into short links or dynamic QR codes. Simple mode picks tags for you; Advanced mode shows every field.

New to UTMs? Read What is a UTM link?.

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UTM links help you see where visitors came from in analytics tools like Google Analytics or Plausible.

Final tracking URL

Updates as you type. Nothing is sent to our servers.

Paste your website URL, choose where you will share the link, and name your campaign to see your tracking URL.

Free

Build and copy — no account

Build UTM tracking links
Simple mode
Advanced mode
Copy tracking URL
Browser-only and private
No account required

Premium

Best value

Save, reuse, shorten, and QR from campaign URLs

Save UTM campaigns
Reuse campaign links later
Create mwt7.com short links from UTM URLs
Create dynamic QR codes from UTM URLs
Manage saved campaigns in your dashboard
Premium features across all tools

See Premium — €9/mo

Upgrade to save campaigns and create short links

How to use this UTM Builder

Paste your website URL
Choose where you will share the link
Name your campaign
Copy the tracking URL
Use it in posts, ads, emails, QR codes, or short links

What is a UTM link?

A UTM link is a normal website URL with extra query parameters that tag the visit for analytics. Tools like Google Analytics or Plausible read those tags to show which marketing effort drove traffic.

MyWebTools builds the final URL in your browser. Your campaign data never passes through our servers for basic generation.

Free vs Premium

Free — build and copy UTM links in Simple or Advanced mode. Nothing is stored on our servers; generation runs entirely in your browser.

Premium — save campaigns to your account, reload them anytime, create mwt7.com short links and dynamic QR codes from your tracking URLs, and manage everything from your dashboard.

Simple vs Advanced mode

Simple mode asks where you will share the link and fills in utm_source and utm_medium for Instagram, Facebook, Google Ads, email, QR / print, or lets you enter custom values for Other.

Advanced mode shows every UTM field plus optional term and content tags — best when you already know your naming convention or use paid search keywords.

When to use UTM tracking

Social posts and paid ads where you need channel-level reporting.
Email newsletters with multiple issues or subject tests.
Short links and dynamic QR codes that should land on a tagged landing page.
Offline campaigns (flyers, packaging) when you pair UTMs with QR or short URLs.

More MyWebTools

Shorten a UTM link, create a dynamic QR, or explore the full toolbox.

UTM Builder FAQ

What is a UTM link?+

A UTM link is your normal website URL with extra tags that tell analytics tools which campaign, channel, or ad sent the visitor. You do not need to change your website — only the link you share.

Do I need to know utm_source and utm_medium?+

Not in Simple mode. Pick where you will share the link (Instagram, Facebook, email, etc.) and we fill in the technical fields. Switch to Advanced mode if you want full control.

Is the UTM builder free?+

Yes. Build and copy UTM links without an account. Everything runs in your browser — we do not store your URLs for basic generation.

Can I use UTM links with QR codes?+

Yes. Build a UTM URL here, then create a dynamic QR code that points to it. Premium users can open the QR creator with your URL already filled in.

Can I shorten a UTM link?+

Yes. Long tracking URLs are hard to share in bios and print. Premium lets you create an mwt7.com short link from your UTM URL in one click.

Can I save UTM campaigns?+

Premium users can save campaigns to their account, copy them later, and open them in the builder again. Free users can build and copy links without saving — nothing is stored on our servers.

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